Eveliina Juuri | Designer

Helsinki based designer with expertise in product, packaging and CMF (color, material & finishing) design.


Eveliina Juuri

I’m a Helsinki based designer with expertise in product, packaging and CMF (color, material & finishing) design. I work creatively between visual & artistic and industrial design, driven by sustainable values and functionality.

As a designer, I’m a strategic thinker who’s keen on finding functional solutions without compromising esthetics. By questioning existing solutions and with smart material usage one can build something that really solves today’s design challenges in a new way. I have a wide experience of working with multidisciplinary teams and good practice based knowledge of product development in different companies such as Converse Inc, Stora Enso and Fiskars. This has gained my knowledge in consumer understanding, project management and most of all, in good design communication. I hold a Master’s degree from Aalto University in Contemporary Design (prev. Product and Spatial Design) program and a Bachelor’s degree from Design, Aalto University.

Tools that I have in daily use: Adobe Suite, CAD with Rhino and Keyshot for rendering. I enjoy sketching by hand and prototyping with various materials. Making of visual renderings is a great passion of mine, where I’m constantly learning something new. In spare time I like to lost track of time by working in my own ceramic studio or by walking & biking in nature.


Experience & Work History

Stora Enso Oyj – Packaging Designer in Innovation Center for Packaging, Packaging Development and Design team, 2020 – present

Aalto University, Department of Bioproducts and Biosystems – Part-time Teacher in CHEMARTS Summer School, 2020 

Aalto University – MA Thesis Worker, Multidisciplinary research project about pigment producing microorganisms, 2019 – 2020

Fiskars Oy Ab, Iittala – Freelance Designer, 2018 – 2019 

VTT Technical Reseach Centre of Finland Ltd – Designer & Research trainee, 2019 

Converse Inc. – Designer & Sustainability Consultat, 2018 

Aalto University – Freelance Graphic Designer, 2017 – 2018 

Competitions & Awards

Biodesign Challenge, 2020 – Semi-finalist, Sbark – Shield of Spruce

Habitare Design Competition, 2019 – Finalist & Mention, Keveä

Wood U Make it Happen, Innovation competition organized by Finnish Wood Industries, 2018 – 2nd Award, Kaarni

Wanted Design New York, 2018 – Mention, Calla

Art Goes Metsä, 2018 – Mention, Outa

Makkaratalon kukitus – Citycenter 50 year Anniversary, 2017 – 1st Award, KITE + DART